Lifebeat Hero: Sean “Diddy” CombsDecember 28, 1992 | Tags: Busta Rhymes, alicia keys, jay-z, Lifebeat Heroes, PSA, UrbanAID 2, Bid 2 Beat AIDS, The Roots, Carl Thomas, Loon, 8-Ball and MJG, Mario Winans, Live Beats
Sean Combs, AKA “Diddy” or “P. Diddy”, has been a longtime supporter of Lifebeat and a true HIV/AIDS activist. He has lent his talents and support to many Lifebeat events and fundraisers.
In 2001, he co-Chaired Lifebeat’s UrbanAID 2 concert featuring Alicia Keys, Jay-Z, The Roots and more. He also performed at the event, including a duet with Busta Rhymes. He also mobilized the services of Bad Boy Artists and other celebrities to produce a series of HIV/AIDS Public Service Announcements.
In 2004, Combs hosted the Bad Boy Takeover event for the Hearts & Voices Concert Series, featuring Bad Boy artists Carl Thomas, Loon, 8 Ball and MJG and Mario Winans.
Combs continues to support Lifebeat by regularly attending Lifebeat’s fundraising events including Live Beats 1 and 2, and by donating items to our Bid 2 Beat AIDS auctions.
Diddy shares his thoughts about HIV and safe sex in a PSA for Lifebeat
Diddy performs “Mo’ Money, Mo’ Problems” at Lifebeat’s UrbanAID 2 event in 2002.