Cuervoton Finals

Lifebeat partnered with Jose Cuervo, Tony Touch and Chingo Bling, as well as Machete Music and Wu Tang Latino to spread the messaged of HIV/AIDS prevention while searching for Latino artists who will take Hispanic urban music into the future. Lifebeat hosted talent showcases for Reggaeton and Hip Hop Latino artists in cities across the country. The final round was held at the Nokia Theater in New York City where a winner was chosen and Lifebeat was presented with a check.

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