#MusicFightsAIDS CAMPAIGN & BENEFIT CONCERT FOR WORLD AIDS DAY 2014December 1, 2014 |
LIFEBEAT #MusicFightsAIDS CAMPAIGN & BENEFIT CONCERT FOR WORLD AIDS DAY 2014
In honor of World AIDS Day 2014, Lifebeat partnered with a coalition of major media outlets, celebrities, music distributors and music venues to launch the #MusicFightsAIDS campaign. Partners leveraged their reach and unique platforms to draw urgent attention to the dramatic rise in HIV infections among young people ages 13-24.
On November 30th, Lifebeat hosted the #MusicFightsAIDS benefit concert featuring superstar DJ’s A-Trak, Fedde Le Grand, Dirty South, 3LAU, Tritonal, among others, who volunteered their services to raise awareness and funds for this important initiative. The event took place at PachaNYC, and was streamed on SiriusXM’s BPM channel to fans around the world.
From November 24th – December 1st Partners supported the campaign in a myriad of ways from distributing HIV prevention materials in nightclubs to customizing activations and promotional support across their television, radio, digital and social media platforms. Nine jumbo screens in the heart of Times Square were synced to the #MusicFightsAIDS campaign, reaching more than 2 million people daily.
The campaign featured a new series of PSAs recorded by superstar DJ’s Steve Aoki, Dirty South, A-Trak, Fedde Le Grand, 3LAU, and The Chainsmokers. These PSAs will help amplify awareness among young, millennial music fans and will be featured on mtvU, Spotify and other partner sites. http://bit.ly/WAD_PSAs
Campaign partners include: Bandsintown, Beatport, Cielo, CPXi, DJ Mag, Fame House, Get In!, mtvU, ONE, Output, PachaNYC, Resident Advisor, SiriusXM, Spotify, TMWRK, Traxsource, Ultra Records, Viacom, Village Voice, Walgreens, Webster Hall, and Wing Advertising.
Photos by: Harrison Epstein