Lust for LifeFebruary 5, 2015 |
ONE® Condoms, in partnership with acclaimed street artist Billi Kid, commissioned twenty-two celebrated graffiti artists to transform the iconic STOP sign symbol into powerful works of art. The re-purposed signs have inspiring messages that speak to sexual health and HIV prevention. The 22 works of art were auctioned off on Paddle 8 from Feb. 6th -20th with the proceeds benefiting Lifebeat.
“Lust for Life” is an initiative that fuses art, business, activism, music, and culture to shine a national spotlight on HIV transmission among youth in urban communities.
A selection of works from the artists will be featured on special-edition ONE® condom wrappers that will be distributed through public health organizations nationwide in 2015. The ‘Lust for Life’ special-edition condoms will improve grassroots outreach efforts by non-profit organizations, like Lifebeat, that are committed to increasing condom use via programs that make it easier to promote safe sex and condom acceptance in engaging and creative ways.