Playboy magazine is expanding its musical reach in 2007 with a unique mix of rock, hip-hop, art and fashion. Rock the Rabbit launched with a six page fashion feature in the Feb 9 issue.
The visually driven story showcased a rich array of musical artists ranging from the established and influential to the innovative and exciting…all shot by legendary lensman Mick Rock.
Fusing music and fashion, Playboy had Rock the Rabbit musicians design a custom line of limited edition t-shirts, where these artists placed their own personal stamp on the Playboy brand and logo.
Playboy will offer the limited edition Rock the Rabbit custom designed T-shirt line to consumers for the Spring/Summer 2007 season to accompany Playboy’s exciting rock inspired fashion line.
Rock the Rabbit fashions will be available at the Playboy Concept Boutique at the Forum Shops, the Playboy Boutique at the Palms, both in Las Vegas, as well as online at www.shopthebunny.com, with other leading retail partners to be announced.
Then, in fall 2007, Playboy will auction off the original prototype Ts with proceeds going to LIFEbeat: The Music Industry Fights AIDS (www.lifebeat.org). Additionally, Playboy will soon announce exclusive Rock the Rabbit events and launch a supporting Rock the Rabbit website.
Hang on to your ears.
Press contacts:
Lauren Melone at lmelone@playboy.com
Jonny Kaps at jonnykaps@plusonemusic.net
Nat Hays at nat@plusonemusic.net
Rock the Rabbit Participating Artists:
Mick Rock
The Flaming Lips
The Thievery Corporation
Kasabian
Metric
Whitestarr
Rhymefest
Lil Jon
Soulwax
Dean & Britta
stellastarr*
Monsters Are Waiting
Tahiti 80
Johnossi
Illinois
Oh No! Oh My!
Your Vegas
Home Video
Trainwreck Riders
The Bronx
Read more:
Flaming Lips, Metric Reveal Playboy T-Shirts (Pitchfork)
Kasabian and Flaming Lips design for Playboy (NME)
Flaming Lips, Metric, Lil Jon Team Up With Playboy (Pitchfork)
Playboy Has Designs On Music (Undercover)
